{"id":146,"date":"2018-07-17T21:58:23","date_gmt":"2018-07-17T21:58:23","guid":{"rendered":"http:\/\/www.iimassociation.com\/journals\/?page_id=146"},"modified":"2024-12-06T18:09:56","modified_gmt":"2024-12-06T18:09:56","slug":"the-annual-global-islamic-marketing-conference-sub-page-4","status":"publish","type":"page","link":"http:\/\/www.iimassociation.com\/journals\/the-annual-global-islamic-marketing-conference-sub-page-4\/","title":{"rendered":"The Annual Global Islamic Marketing Conference Sub Page 4 \u0634\u0631\u0648\u0637 \u0627\u0644\u0646\u0634\u0631"},"content":{"rendered":"

\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0646\u0634\u0631<\/strong><\/span><\/p>\n

\u062a\u062e\u0636\u0639 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0645\u0642\u062f\u0651\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0624\u062a\u0645\u0631 \u0644\u0644\u062a\u0642\u0648\u064a\u0645 \u0648\u0627\u0644\u062a\u062d\u0643\u064a\u0645 \u062d\u0633\u0628 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u062a\u0628\u0639\u0629 \u0641\u064a \u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u0644\u0627\u0645\u064a \u0648\u0643\u0645\u0627 \u064a\u0644\u064a.<\/span><\/p>\n

\u064a\u062c\u0628 \u0625\u062a\u0628\u0627\u0639 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0645\u0631\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a.<\/span><\/p>\n

\u064a\u062c\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0641\u064a \u0622\u062e\u0631 \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n

\u064a\u062c\u0628 \u0636\u0628\u0637 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0634\u0631\u0639\u064a\u0651\u0629 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/p>\n

\u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0645\u0631\u0627\u0639\u0627\u0629 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0628\u062d\u062b \u0628\u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0645\u0648\u0627\u0641\u0642\u0627\u064b \u0644\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u063a\u0648\u064a\u0651\u0629.<\/span><\/p>\n

\u0623\u0644\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0642\u062f\u0651\u0645 \u062b\u0644\u0627\u062b\u064a\u0646 \u0635\u0641\u062d\u0629 \u0645\u0646 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0639\u0627\u062f\u064a (A4).<\/span><\/p>\n

\u0623\u0644\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0628\u062d\u062b \u0642\u062f \u0633\u0628\u0642 \u0646\u0634\u0631\u0647 \u0639\u0644\u0649 \u0623\u064a \u0646\u062d\u0648 \u0643\u0627\u0646 \u0623\u0648 \u062a\u0645 \u0625\u0631\u0633\u0627\u0644\u0647 \u0644\u0644\u0646\u0634\u0631 \u0641\u064a \u0645\u062c\u0644\u0629 \u0623\u062e\u0631\u0649 \u0648\u064a\u062a\u0639\u0647\u062f \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u0630\u0644\u0643 \u062e\u0637\u064a\u0651\u064b\u0627.<\/span><\/p>\n

\u064a\u0644\u062a\u0632\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u0639\u062f\u0645 \u0625\u0631\u0633\u0627\u0644 \u0628\u062d\u062b\u0647 \u0644\u0623\u064a \u062c\u0647\u0629 \u0623\u062e\u0631\u0649 \u0644\u0644\u0646\u0634\u0631 \u062d\u062a\u0649 \u064a\u0635\u0644\u0647 \u0631\u062f \u0627\u0644\u0645\u062c\u0644\u0629.<\/span><\/p>\n

\u064a\u0644\u062a\u0632\u0645 \u0627\u0644\u0628\u0627\u062d\u062b \u0628\u0625\u062c\u0631\u0627\u0621 \u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062d\u0643\u0645\u064a\u0646 \u0639\u0644\u0649 \u0628\u062d\u062b\u0647 \u0648\u0641\u0642 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0625\u0644\u064a\u0647\u060c \u0648\u0645\u0648\u0627\u0641\u0627\u0629 \u0627\u0644\u0645\u062c\u0644\u0629 \u0628\u0646\u0633\u062e\u0629 \u0645\u0639\u062f\u0644\u0629 \u0641\u064a \u0645\u062f\u0629 \u0644\u0627 \u062a\u062a\u062c\u0627\u0648\u0632 30 \u064a\u0648\u0645\u0627.<\/span><\/p>\n

\u0644\u0627 \u064a\u062c\u0648\u0632 \u0644\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u0637\u0644\u0628 \u0639\u062f\u0645 \u0646\u0634\u0631 \u0628\u062d\u062b\u0647 \u0628\u0639\u062f \u0625\u0631\u0633\u0627\u0644\u0647 \u0644\u0644\u062a\u062d\u0643\u064a\u0645 \u0625\u0644\u0627 \u0644\u0623\u0633\u0628\u0627\u0628 \u062a\u0642\u062a\u0646\u0639 \u0628\u0647\u0627 \u0647\u064a\u0626\u0629 \u0627\u0644\u062a\u062d\u0631\u064a\u0631.<\/span><\/p>\n

\u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0623\u0646 \u064a\u062e\u062a\u0645 \u0628\u062d\u062b\u0647 \u0628\u062e\u0644\u0627\u0635\u0629 \u062a\u0628\u064a\u0651\u0646 \u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0623\u0648 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u0631\u0623\u064a \u0623\u0648 \u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0651\u062a\u064a \u0627\u0646\u062a\u0647\u0649 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n

\u064a\u062c\u0628 \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0645\u0633\u062a\u0648\u0641\u0627\u0629 \u0641\u064a \u0622\u062e\u0631 \u0627\u0644\u0628\u062d\u062b \u0645\u0631\u062a\u0651\u0628\u0629 \u062d\u0633\u0628 \u0627\u0644\u0645\u0646\u0647\u062c \u0627\u0644\u0648\u0627\u0631\u062f \u0641\u064a \u0627\u0644\u0631\u0642\u0645 (22) \u0644\u0627\u062d\u0642\u064b\u0627.<\/span><\/p>\n

\u064a\u0631\u0641\u0642 \u0627\u0644\u0628\u062d\u062b \u0628\u0633\u064a\u0631\u0629 \u0630\u0627\u062a\u064a\u0629 \u0645\u062e\u062a\u0635\u0631\u0629 \u0644\u0644\u0628\u0627\u062d\u062b\u060c \u062a\u062a\u0636\u0645\u0646 \u0627\u0633\u0645\u0647 \u0648\u062f\u0631\u062c\u062a\u0647 \u0627\u0644\u0639\u0644\u0645\u064a\u0651\u0629\u060c \u0648\u062a\u062e\u0635\u0635\u0647\u060c \u0648\u0648\u0638\u064a\u0641\u062a\u0647 \u0648\u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u0651\u062a\u064a \u064a\u0639\u0645\u0644 \u0628\u0647\u0627\u060c \u0648\u0639\u0646\u0648\u0627\u0646\u0647 \u0627\u0644\u0643\u0627\u0645\u0644 \u0645\u062a\u0636\u0645\u0646\u064b\u0627 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0628\u0631\u064a\u062f\u064a \u0648\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/p>\n

\u064a\u0631\u0641\u0642 \u0627\u0644\u0628\u062d\u062b \u0628\u0645\u0644\u062e\u0635 \u0628\u0627\u0644\u0644\u063a\u062a\u064a\u0646 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0628\u0645\u0627 \u0644\u0627 \u064a\u0642\u0644\u0651 \u0643\u0644\u0651 \u0645\u0644\u062e\u0635 \u0639\u0646 (200) \u0643\u0644\u0645\u0629 \u0648\u0644\u0627 \u064a\u0632\u064a\u062f \u0639\u0644\u0649 (300) \u0643\u0644\u0645\u0629.<\/span><\/p>\n

\u064a\u064f\u062e\u0637\u0631 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0628\u0648\u0635\u0648\u0644\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0645\u062c\u0644\u0651\u0629 \u062e\u0644\u0627\u0644 \u0623\u0633\u0628\u0648\u0639 \u0645\u0646 \u062a\u0633\u0644\u0651\u0645\u0647\u0627.<\/span><\/p>\n

\u064a\u064f\u062e\u0637\u0631 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0628\u062d\u0648\u062b \u0628\u0627\u0644\u0642\u0631\u0627\u0631 \u062d\u0648\u0644 \u0635\u0644\u0627\u062d\u064a\u062a\u0647\u0627 \u0644\u0644\u0646\u0634\u0631 \u0623\u0648 \u0639\u062f\u0645\u0647\u0627 \u062e\u0644\u0627\u0644 \u0645\u062f\u0629 \u0644\u0627 \u062a\u062a\u062c\u0627\u0648\u0632 \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631 \u0645\u0646 \u062a\u0627\u0631\u064a\u062e \u0648\u0635\u0648\u0644\u0647\u0627 \u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u062a\u062d\u0631\u064a\u0631.<\/span><\/p>\n

\u0642\u0631\u0627\u0631\u0627\u062a \u0647\u064a\u0626\u0629 \u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0628\u0634\u0623\u0646 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0645\u0642\u062f\u0651\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u062c\u0644\u0651\u0629 \u0646\u0647\u0627\u0626\u064a\u0651\u0629\u060c \u0648\u062a\u062d\u062a\u0641\u0638 \u0627\u0644\u0647\u064a\u0626\u0629 \u0628\u062d\u0642\u0647\u0627 \u0641\u064a \u0639\u062f\u0645 \u0625\u0628\u062f\u0627\u0621 \u0645\u0628\u0631\u0651\u0631\u0627\u062a \u0644\u0642\u0631\u0627\u0631\u0627\u062a\u0647\u0627.<\/span><\/p>\n

\u064a\u062c\u0628 \u0623\u0646 \u064a\u062a\u0645 \u0627\u0631\u0633\u0627\u0644 \u0627\u0644\u0628\u062d\u062b \u0628\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0625\u0644\u0649 \u0628\u0631\u064a\u062f \u0627\u0644\u0645\u062c\u0644\u0629<\/span><\/p>\n

\u064a\u0639\u062f \u0627\u0644\u0628\u062d\u062b \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u062a\u0627\u0644\u064a:<\/span><\/p>\n

\u0645\u062a\u0646 \u0627\u0644\u0646\u0635 Traditional Arabic \u0639\u0627\u062f\u064a (\u062d\u062c\u0645 16).<\/span><\/p>\n

\u0645\u062a\u0646 \u0627\u0644\u0647\u0627\u0645\u0634 Traditional Arabic \u0639\u0627\u062f\u064a (\u062d\u062c\u0645 12) (\u064a\u0631\u062c\u0649 \u062a\u062c\u0646\u0628 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0647\u0648\u0627\u0645\u0634)<\/span><\/p>\n

\u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u0629 Traditional Arabic \u0623\u0633\u0648\u062f (\u062d\u062c\u0645 18).<\/span><\/p>\n

\u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0641\u0631\u0639\u064a\u0629 Traditional Arabic \u0623\u0633\u0648\u062f (\u062d\u062c\u0645 16).<\/span><\/p>\n

\u0627\u0644\u0645\u0633\u0627\u0641\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0627\u0633\u0637\u0631: \u0645\u0633\u0627\u0641\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637.<\/span><\/p>\n

\u0627\u0644\u062a\u0648\u062b\u064a\u0642<\/span><\/p>\n

\u064a\u0634\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0631\u0628\u064a\u0651\u0629 \u0641\u064a \u062d\u0627\u0634\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0628\u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0651\u0644 \u0648\u0627\u0644\u0623\u062e\u064a\u0631 \u0644\u0644\u0645\u0624\u0644\u0651\u0641\u060c \u0648\u0627\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628\u060c \u0648\u0631\u0642\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u0623\u0648 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0651\u062a\u064a \u0631\u062c\u0639 \u0625\u0644\u064a\u0647\u0627 \u0627\u0644\u0628\u0627\u062d\u062b\u060c \u0648\u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644: \u0645\u062d\u0645\u0648\u062f \u0634\u0631\u064a\u0641 \u0628\u0633\u064a\u0648\u0646\u064a\u060c \u0627\u0644\u0645\u062d\u0643\u0645\u0629 \u0627\u0644\u062c\u0646\u0627\u0626\u064a\u0629 \u0627\u0644\u062f\u0648\u0644\u064a\u0629: \u0646\u0634\u0623\u062a\u0647\u0627 \u0648\u0646\u0638\u0627\u0645\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a 58 (2001).<\/span><\/p>\n

\u0648\u0641\u064a \u062d\u0627\u0644\u0629 \u0648\u062c\u0648\u062f \u062b\u0644\u0627\u062b\u0629 \u0645\u0624\u0644\u0641\u064a\u0646 \u0641\u0623\u0643\u062b\u0631 \u064a\u0634\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0651\u0644 \u0648\u0627\u0644\u0623\u062e\u064a\u0631 \u0644\u0644\u0645\u0624\u0644\u0651\u0641 \u0627\u0644\u0623\u0648\u0651\u0644\u060c \u0648\u064a\u0643\u062a\u0628 \u0628\u0639\u062f\u0647: \u0648\u0622\u062e\u0631\u0648\u0646\u060c \u0645\u062b\u0644: \u062f. \u0645\u062d\u0645\u062f \u0633\u0644\u064a\u0645\u0627\u0646 \u0627\u0644\u0623\u0634\u0642\u0631 \u0648\u0622\u062e\u0631\u0648\u0646\u060c \u0628\u062d\u0648\u062b \u0641\u0642\u0647\u064a\u0651\u0629 \u0641\u064a \u0642\u0636\u0627\u064a\u0627 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0651\u0629 \u0645\u0639\u0627\u0635\u0631\u0629\u060c 1\/120(1998).<\/span><\/p>\n

\u0648\u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u0623\u062c\u0646\u0628\u064a \u064a\u062a\u0628\u0639 \u0646\u0645\u0637 \u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0627\u0644\u0622\u062a\u064a \u0628\u062d\u064a\u062b \u064a\u0643\u062a\u0628 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0651\u0644 \u0648\u0627\u0644\u0623\u062e\u064a\u0631 \u0644\u0644\u0645\u0624\u0644\u0651\u0641\u060c \u0648\u0627\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628\u060c \u0648\u0631\u0642\u0645 \u0627\u0644\u0635\u0641\u062d\u0629\u060c \u0648\u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631\u060c \u0645\u062b\u0644:<\/span><\/p>\n

\u0648\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u062b\u0644\u0627\u062b\u0629 \u0645\u0624\u0644\u0641\u064a\u0646 \u0641\u0623\u0643\u062b\u0631 \u0641\u064a\u0643\u062a\u0628 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0651\u0644 \u0648\u0627\u0644\u0623\u062e\u064a\u0631 \u0644\u0644\u0645\u0624\u0644\u0651\u0641 \u0627\u0644\u0623\u0648\u0651\u0644\u060c \u0648\u064a\u0643\u062a\u0628 \u0628\u0639\u062f\u0647 : et al.\u060c \u062b\u0645\u0651 \u0627\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628\u060c \u0648\u0631\u0642\u0645 \u0627\u0644\u0635\u0641\u062d\u0629 \u060c \u0648\u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631 \u0645\u062b\u0644:<\/span><\/p>\n

\u0648\u0641\u064a \u062d\u0627\u0644\u0629 \u0627\u0644\u0625\u062d\u0627\u0644\u0629 \u0625\u0644\u0649 \u062f\u0648\u0631\u064a\u0651\u0629 \u0641\u064a\u062a\u0645\u0651 \u0627\u0644\u062a\u0648\u062b\u064a\u0642 \u0628\u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0651\u0644 \u0648\u0627\u0644\u0623\u062e\u064a\u0631 \u0644\u0644\u0628\u0627\u062d\u062b\u060c \u0648\u0627\u0633\u0645 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0627\u0633\u0645 \u0627\u0644\u062f\u0648\u0631\u064a\u0651\u0629\u060c \u0648\u0627\u0644\u0645\u062c\u0644\u0651\u062f \u0648\u0627\u0644\u0639\u062f\u062f\u060c \u0648\u0631\u0642\u0645 \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0648\u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631\u060c \u0645\u062b\u0644 : \u062f. \u0639\u0644\u064a \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0635\u0641\u0648 \u0627\u0644\u062f\u0644\u064a\u0645\u064a\u060c \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u0627\u0644 \u0627\u0644\u0639\u0627\u0645 \u0648\u0646\u0638\u0645 \u062d\u0645\u0627\u064a\u062a\u0647 \u0641\u064a \u0627\u0644\u0634\u0631\u064a\u0639\u0629 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u0651\u0629\u060c \u0645\u062c\u0644\u0651\u0629 \u0627\u0644\u0634\u0631\u064a\u0639\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u060c \u0627\u0644\u0639\u062f\u062f \u0627\u0644\u0639\u0634\u0631\u0648\u0646\u060c 109 (2004).<\/span><\/p>\n

\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0645\u0634\u0627\u0631 \u0625\u0644\u064a\u0647\u0627 \u0641\u064a \u062d\u0627\u0634\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u064a\u062c\u0628 \u0623\u0646 \u062a\u062f\u0631\u062c \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0642\u0628\u0644 \u0627\u0644\u0645\u0644\u0627\u062d\u0642 – \u0625\u0646 \u0648\u062c\u062f\u062a – \u0648\u062a\u0631\u062a\u0628 \u0647\u062c\u0627\u0626\u064a\u0651\u064b\u0627 \u0645\u0628\u062a\u062f\u0623\u0629 \u0628\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0631\u0628\u064a\u0651\u0629 \u0623\u0648\u0651\u0644\u0627 \u062b\u0645\u0651 \u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0623\u062c\u0646\u0628\u064a\u0651\u0629\u060c \u0648\u0630\u0644\u0643 \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0627 \u064a\u0623\u062a\u064a:<\/span><\/p>\n

\u0627\u0644\u0643\u062a\u0628 ( \u0627\u0644\u0639\u0631\u0628\u064a\u0651\u0629 \u0623\u0648 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0651\u0629 ):<\/strong><\/span><\/p>\n

\u0640 \u0627\u0633\u0645 \u0627\u0644\u0645\u0624\u0644\u0641 \u0623\u0648 \u0627\u0644\u0645\u0624\u0644\u0641\u064a\u0646\u060c \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u060c \u0627\u0633\u0645 \u0627\u0644\u0645\u062d\u0642\u0642 \u0623\u0648 \u0627\u0644\u0645\u062a\u0631\u062c\u0645 \u060c \u0627\u0644\u0637\u0628\u0639\u0629\u060c \u0628\u0644\u062f \u0627\u0644\u0646\u0634\u0631: \u0627\u0633\u0645 \u0627\u0644\u0646\u0627\u0634\u0631\u060c \u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631. \u062f. \u0639\u0628\u062f\u0627\u0644\u0648\u0647\u0627\u0628 \u0625\u0628\u0631\u0627\u0647\u064a\u0645 \u0623\u0628\u0648 \u0633\u0644\u064a\u0645\u0627\u0646\u060c \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a \u0648\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u0641\u0642\u0647\u064a\u0651\u0629\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u062c\u062f\u0629: \u062f\u0627\u0631 \u0627\u0644\u0634\u0631\u0648\u0642 \u0644\u0644\u0646\u0634\u0631 \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u0637\u0628\u0627\u0639\u0629 (1413\u0647\u0640 1993\u0645).<\/span><\/p>\n

\u0640\u0648\u0641\u064a \u062d\u0627\u0644\u0629 \u0648\u062c\u0648\u062f \u062b\u0644\u0627\u062b\u0629 \u0645\u0624\u0644\u0641\u064a\u0646 \u0641\u0623\u0643\u062b\u0631 \u064a\u0634\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u0645 \u0627\u0644\u0623\u0648\u0651\u0644 \u0648\u0627\u0644\u0623\u062e\u064a\u0631 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0624\u0644\u0651\u0641\u064a\u0646\u060c \u0648\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u060c \u0627\u0633\u0645 \u0627\u0644\u0645\u062d\u0642\u0642 \u0623\u0648 \u0627\u0644\u0645\u062a\u0631\u062c\u0645 \u060c \u0627\u0644\u0637\u0628\u0639\u0629\u060c \u0628\u0644\u062f \u0627\u0644\u0646\u0634\u0631: \u0627\u0633\u0645 \u0627\u0644\u0646\u0627\u0634\u0631\u060c \u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631. \u062f. \u0645\u062d\u0645\u062f \u0633\u0644\u064a\u0645\u0627\u0646 \u0627\u0644\u0623\u0634\u0642\u0631\u060c \u0623.\u062f. \u0645\u0627\u062c\u062f \u0645\u062d\u0645\u0651\u062f \u0623\u0628\u0648 \u0631\u062e\u064a\u0629\u060c \u062f. \u0645\u062d\u0645\u062f \u0639\u062b\u0645\u0627\u0646 \u0634\u0628\u064a\u0631\u060c \u062f. \u0639\u0645\u0631 \u0633\u0644\u064a\u0645\u0627\u0646 \u0627\u0644\u0623\u0634\u0642\u0631\u060c \u0628\u062d\u0648\u062b \u0641\u0642\u0647\u064a\u0651\u0629 \u0641\u064a \u0642\u0636\u0627\u064a\u0627 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0651\u0629 \u0645\u0639\u0627\u0635\u0631\u0629\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0627\u0644\u0623\u0631\u062f\u0646: \u062f\u0627\u0631 \u0627\u0644\u0646\u0641\u0627\u0626\u0633 (1418\u0647\u0640 \u060c 1998\u0645).<\/span><\/p>\n

\u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0644 \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0651\u0629 \u0623\u0648 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0651\u0629 \u0641\u064a \u062f\u0648\u0631\u064a\u0651\u0629:<\/strong><\/span><\/p>\n

\u0640 \u0627\u0633\u0645 \u0627\u0644\u0645\u0624\u0644\u0641 \u0623\u0648 \u0627\u0644\u0645\u0624\u0644\u0641\u064a\u0646\u060c \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0628\u062d\u062b \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0627\u0633\u0645 \u0627\u0644\u062f\u0648\u0631\u064a\u0651\u0629\u060c \u0627\u0644\u0645\u062c\u0644\u0651\u062f \u0623\u0648 \u0627\u0644\u0639\u062f\u062f\u060c \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0628\u0644\u062f \u0627\u0644\u0646\u0634\u0631: \u0627\u0633\u0645 \u0627\u0644\u0646\u0627\u0634\u0631\u060c \u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631. \u062f. \u0635\u0627\u0644\u062d \u0628\u0646 \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0627\u0644\u0631\u0627\u062c\u062d\u064a\u060c \u062d\u0642\u0648\u0642 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0645\u062f\u0646\u064a\u0651\u0629: \u062f\u0631\u0627\u0633\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u064a\u0639\u0629 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a\u0651\u0629 \u0648\u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0627\u0644\u0648\u0636\u0639\u064a\u0651\u0629 (( \u062d\u0627\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0644\u062d\u0642\u0648\u0642 \u0627\u0644\u0625\u0646\u0633\u0627\u0646 ))\u060c \u0645\u062c\u0644\u0651\u0629 \u0627\u0644\u062d\u0642\u0648\u0642\u060c \u0627\u0644\u0639\u062f\u062f \u0627\u0644\u0623\u0648\u0651\u0644\u060c \u0627\u0644\u0633\u0646\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u0639\u0634\u0631\u0648\u0646\u060c 101\u060c \u0627\u0644\u0643\u0648\u064a\u062a: \u0643\u0644\u064a\u0629 \u0627\u0644\u062d\u0642\u0648\u0642\u060c (2003).<\/span><\/p>\n

\u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062c\u0627\u0645\u0639\u064a\u0651\u0629:<\/strong><\/span><\/p>\n

\u0627\u0633\u0645 \u0645\u0642\u062f\u0651\u0645 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u060c \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0633\u0627\u0644\u0629\u060c \u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0623\u0648 \u062f\u0643\u062a\u0648\u0631\u0627\u0647\u060c \u0627\u0644\u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0645\u0627\u0646\u062d\u0629\u060c \u0627\u0644\u0633\u0646\u0629. \u062c\u0627\u0633\u0645 \u0639\u0644\u064a \u0633\u0627\u0644\u0645 \u0646\u0627\u0635\u0631 \u0627\u0644\u0634\u0627\u0645\u0633\u064a\u060c (( \u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0639\u0631\u0636 \u0648\u0627\u0644\u0627\u0633\u062a\u062d\u0642\u0627\u0642 \u0641\u064a \u0627\u0644\u0639\u0642\u0648\u062f\u060c \u062f\u0631\u0627\u0633\u0629 \u0645\u0642\u0627\u0631\u0646\u0629)). \u0631\u0633\u0627\u0644\u0629 \u062f\u0643\u062a\u0648\u0631\u0627\u0647\u060c \u062c\u0627\u0645\u0639\u0629 \u0627\u0644\u0642\u0627\u0647\u0631\u0629 (1990).<\/span><\/p>\n

\u0641\u0635\u0644 \u0641\u064a \u0643\u062a\u0627\u0628:<\/strong><\/span><\/p>\n

\u0627\u0633\u0645 \u0627\u0644\u0645\u0624\u0644\u0641 \u0623\u0648 \u0627\u0644\u0645\u0624\u0644\u0641\u064a\u0646 \u0644\u0644\u0641\u0635\u0644\u060c \u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0641\u0635\u0644\u060c \u0641\u064a: \u0627\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628\u060c \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0627\u0633\u0645 \u0645\u0639\u062f\u0651 \u0627\u0644\u0643\u062a\u0627\u0628\u060c \u0648\u0627\u0633\u0645 \u0627\u0644\u0645\u062a\u0631\u062c\u0645 \u060c \u0627\u0644\u0637\u0628\u0639\u0629\u060c \u0628\u0644\u062f \u0627\u0644\u0646\u0634\u0631: \u0627\u0633\u0645 \u0627\u0644\u0646\u0627\u0634\u0631\u060c \u0633\u0646\u0629 \u0627\u0644\u0646\u0634\u0631. \u0639\u0644\u064a \u0645\u0631\u0627\u062f\u060c \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0651\u062a\u064a \u0633\u0627\u0647\u0645\u062a \u0641\u064a \u0627\u0646\u0628\u0639\u0627\u062b \u062d\u0631\u0643\u0629 \u0627\u0644\u062a\u062c\u062f\u064a\u062f \u0641\u064a \u0627\u0644\u0641\u0643\u0631 \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u062d\u062f\u064a\u062b\u060c \u0641\u064a: \u062e\u0637\u0627\u0628 \u0627\u0644\u062a\u062c\u062f\u064a\u062f \u0627\u0644\u0625\u0633\u0644\u0627\u0645\u064a \u0627\u0644\u0623\u0632\u0645\u0646\u0629 \u0648\u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c 149. \u0625\u0639\u062f\u0627\u062f: \u0623\u0646\u0648\u0631 \u0623\u0628\u0648 \u0637\u0647\u060c \u0648\u0622\u062e\u0631\u0648\u0646\u060c \u062a\u0631\u062c\u0645\u0629: \u062d\u0627\u0632\u0645 \u0645\u062d\u064a\u064a \u0627\u0644\u062f\u064a\u0646\u060c \u0627\u0644\u0637\u0628\u0639\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u062f\u0645\u0634\u0642: \u062f\u0627\u0631 \u0627\u0644\u0641\u0643\u0631 (2004).<\/span><\/p>\n

\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0646\u0634\u0631:<\/strong><\/span><\/p>\n

\u0645\u0627 \u064a\u0646\u0634\u0631 \u0641\u064a \u0627\u064e\u0644\u0652\u0645\u064e\u062c\u064e\u0644\u0651\u064e\u0629 \u0645\u0646 \u0622\u0631\u0627\u0621 \u064a\u0639\u0628\u0631 \u0639\u0646 \u0623\u0641\u0643\u0627\u0631 \u0623\u0635\u062d\u0627\u0628\u0647\u0627 \u0648\u0644\u0627 \u064a\u0645\u064e\u062b\u0651\u0650\u0644 \u0631\u0623\u064a \u0627\u064e\u0644\u0652\u0645\u064e\u062c\u064e\u0644\u0651\u064e\u0629.<\/span><\/p>\n

\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0628\u062d\u0648\u062b \u0641\u064a \u0627\u064e\u0644\u0652\u0645\u064e\u062c\u064e\u0644\u0651\u064e\u0629 \u064a\u062e\u0636\u0639 \u0644\u0627\u0639\u062a\u0628\u0627\u0631\u0627\u062a \u0641\u0646\u064a\u0629.<\/span><\/p>\n

\u062a\u0633\u062a\u0628\u0639\u062f \u0627\u0644\u0645\u062c\u0644\u0629 \u0623\u064a \u0628\u062d\u062b \u0645\u062e\u0627\u0644\u0641 \u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0646\u0634\u0631.<\/span><\/p>\n

\u064a\u064f\u0639\u0637\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0646\u064f\u0633\u062e\u0629 \u0645\u0646 \u0627\u0644\u0645\u062c\u0644\u0629<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0646\u0634\u0631 \u062a\u062e\u0636\u0639 \u0627\u0644\u0628\u062d\u0648\u062b \u0627\u0644\u0645\u0642\u062f\u0651\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0624\u062a\u0645\u0631 \u0644\u0644\u062a\u0642\u0648\u064a\u0645 \u0648\u0627\u0644\u062a\u062d\u0643\u064a\u0645 \u062d\u0633\u0628 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0645\u062a\u0628\u0639\u0629 \u0641\u064a \u0627\u0644\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0633\u0644\u0627\u0645\u064a \u0648\u0643\u0645\u0627 \u064a\u0644\u064a. \u064a\u062c\u0628 \u0625\u062a\u0628\u0627\u0639 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0645\u0631\u0639\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0644\u0645\u064a. \u064a\u062c\u0628 \u0643\u062a\u0627\u0628\u0629 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0641\u064a \u0622\u062e\u0631 \u0627\u0644\u0628\u062d\u062b. \u064a\u062c\u0628 \u0636\u0628\u0637 \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0634\u0631\u0639\u064a\u0651\u0629 \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0643\u0627\u0645\u0644. \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u062d\u062b \u0645\u0631\u0627\u0639\u0627\u0629 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0628\u062d\u062b \u0628\u062d\u064a\u062b \u064a\u0643\u0648\u0646 \u0645\u0648\u0627\u0641\u0642\u0627\u064b \u0644\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u063a\u0648\u064a\u0651\u0629. \u0623\u0644\u0627 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u0642\u062f\u0651\u0645 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":39,"comment_status":"closed","ping_status":"closed","template":"page-conference-proceeding-template.php","meta":[],"_links":{"self":[{"href":"http:\/\/www.iimassociation.com\/journals\/wp-json\/wp\/v2\/pages\/146"}],"collection":[{"href":"http:\/\/www.iimassociation.com\/journals\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.iimassociation.com\/journals\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.iimassociation.com\/journals\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.iimassociation.com\/journals\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":0,"href":"http:\/\/www.iimassociation.com\/journals\/wp-json\/wp\/v2\/pages\/146\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.iimassociation.com\/journals\/wp-json\/wp\/v2\/media?parent=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}