1st Global Islamic Marketing Conference

Program of the 1st Global Islamic Marketing Conference, Dubai March 20-22, 2011


Sunday 20th March 2011

Registration and opening reception, Dubai Park Hyatt Hotel, Dubai Creek. Registration from 4.00 pm. Reception from 6.30 pm.

Please note that the opening reception is alcohol-free.

 Monday 21st March 2011

9.00 - 9.05

Quran Recitation

9.05 – 9.15

Dr. Baker Alserhan and Prof. David Weir

9.15 – 9.35

Patrons opening address
H.H. Shaikh Nahyan Al Nahyan

9.35 – 9.50

The Platinum Sponsor Address
H.E. Fatima Alshamsi

9.50 – 11.10


Islamic Marketing and Branding: A New Business Revolution
Dr. Baker Alserhan, UAE

Engaging Halal Markets
Prof. Cedomir Nestorovic, France

Defining Islamic Marketing: Opportunities and Challenges of Islamic Markets
Professor Marin Marinov, UK

Brand Halal: “Food for US”
Dr. Mohammed Nadeem, USA

Moderated by Dr. John Peters

11.10 – 11.25

Refreshment break

11.25 – 12.45

Creek C

Al Daffa

Al Shira



How to Publish
Alastair Cook, Emerald Group Publishing Ltd, UAE

Conducting Research with Muslim Samples
Aisha Boulanouar, New Zealand

Researching Islamic Marketing: Past and future perspectives
Özlem Sandıkcı, Turkey

Moderated by Prof. David Weir

Service Quality and Customer Satisfaction in Banking Sector: Comparative study of conventional & Islamic banks in Pakistan
Dr. Hayat M Awan, Pakistan

Customer Centricity and 1to1 Relationships at the Heart of Islamic Marketing
Dr. Mateusz Bonca, Poland

The effects of Feeling and Brand Perception on Fragrances Purchasing in an Islamic Culture
Dr. Tooraj Sadeghi, Iran
Khadijeh Ghaemmaghami Tabrizi, Iran

Exploring the Impact of Internal Branding on Brand Supporting Behaviours of Employees regarding customer attraction in Islamic Banking
Dr. Habibollah Javanmard, Iran
Zahra Mohajeri, Iran

The Effects of E-Banking on The Jordan Islamic Bank Clients Satisfaction
Dr. Faisal Al-Madi, Jordan

Moderated by Dr. Mohammed Nadeem

Influence of Family Structure on Consumer Decision making Style in Iran
Fereshteh Lotfizadeh, Iran, Dr. Kambiz Heidarzadeh Hanzaee, Iran

Halal Certification: Implication for Marketers in UAE
Dr. Shambavi Rajagopal, UAE

Perceived Risk Theory and Today’s Brands: The role of ‘Fitnat al Shubahat’ within the UK Halal Market
Aisha Ijaz, UK, Prof. David Weir, UK

UAE Consumer Halal Food Concerns
Dr. John J. Ireland, UAE, Ms. Soha Abdollah Rajabzadeh, UAE, Ms. Najmeh Keramatallah Raffei, UAE

Enhancing Jamaah Satisfaction: The Marriage between Mosque and Marketing" to "Enhancing Jamaah Satisfaction: The new public management and mosque marketing
Mahmod Sabri Haron, Malaysia
Khairiah Salwa Mokhtar, Malaysia

Moderated by Prof. David Weir

An Islamic perspective of internal marketing
Abou Bakar, Australia, Dr. John Wilkinson, Australia, Dr. Richard Lee, Australia

Barriers to Islamic Banking
An empirical study of user and non-user perceptions
Dr. Irfan Butt, Pakistan, Nausherwan Saleem, Pakistan, Khawaja Jaffer, Pakistan, Muzammil Altaf, Pakistan, Hassan Ahmed, Pakistan, Jawad Mehmood, Pakistan

Branding From an Islamic Emerging Country, A research in Oman
Dr. Claude Chailan, Monaco, Prof. Francis Ille, Monaco

Exploring Service Quality in the Islamic banking Industry in Kuwait: Analysis of customer perceptions
Dr. Mehmet Asutay, Kuwait, Tahani Al-Adwani, Kuwait

Positive Psychology and Organizational Creativity from the Western and Islamic Perspectives
Nur Saadah, Malaysia, Nur Atiqah, Malaysia, Roseliza Murni, Malaysia, Khairul Akmaliah, Malaysia

Moderated by Dr. Claude Chailan

12.45 – 1.40


1.40 – 2.40


Marketing and Ethics
Professor Abbas J Ali, USA

Islamic Business Ethics
Mohammad Adnan Alghorani, UAE

Perception of Corporate Social Responsibility among Devout and Non-Devout Customers in an Islamic Society
Dr. Sana-ur-Rehman Sheikh, Pakistan

Consumer Ethics in a Muslim Country: The role of religiosity ethical ideologies and personal values
Dr. Nadia Elaref, Egypt, Dr. Omneya Mokhtar Yacout, Egypt

Moderated by Dr. John J. Ireland


Creek C

Al Daffa

Al Shira



Intention to Halal Products in the World Markets
Mohammad Reza Ramezani, Iran, Dr. Kambiz Heidarzadeh Hanzaee, Iran

Heterodoxy in Economics
Javaid Ali Bin Abdullah, UAE

The Islamic Marketing as The 4th Wave of Marketing Framework
Bayu Sutikno, Indonesia

Technological Innovation and Entrepreneurship from the Islamic Perspective: A general interpretation
Khairul Akmaliah Adham, Malaysia, Mohd Fuaad Said, Malaysia, Noor Inayah Yaakub, Malaysia

Moderated by Prof. Nadia Elaref

Customers Satisfaction with an Islamic Bank: Evidence from the United Arab Emirates
Prof. Kamal Naser , UAE, Wojoud Rashid, UAE, Rana Nuseibeh, UK

Islamic Finance in Hong Kong: Benefits, Challenges & the way forward
Mohd Yazid Bin Zul Kepli, Hong Kong

Developing and Marketing New Financial Services for the Muslim Customers in India
Dr. Intekhab (Ian) Alam, USA, Dr. M. Ishaq Bhatti, Australia

Investigating the Effect of Gender Role Attitude on Relationship Between Dimensions of Religiosity and New Product Adoption Intention
Fateme Alikhan, Iran, Mina Movahedian Atar, Iran, Dr. Kambiz Heidarzadeh Hanzaee, Iran
Islamic Marketing
Miss Hiba Malik, Germany

Moderated by Dr. Intekhab (Ian) Alam

Antecedents of Ostentatious Consumption in Kuwait
Dr. Hernan E. Riquelme, Kuwait, Dr. Rosa E. Rios, Kuwait, Nadia Al Sharhan, Kuwait

The Impact of Emotion on Satisfaction in Iran
Parnia Parakhodi Moghadam, Iran, Somayeh Shafeiha, Iran

Exploring the Market for Organic Food in the UAE
Dr. Donelda S. McKechnie, UEA, Rana Nimer, UAE

Islamic Finance: Review of the opportunities and challenges
Mohamad Zaid Mohd Zin, Malaysia, Mohd Syahiran Abdul Latif, Malaysia

BMT development and implications for Islamic marketing model
Deden Amwar, Indonesia

Moderated by Dr. Rosa E. Rios

Health Supplement Innovation Value Chain: A general and preliminary Islamic Interpretation
Khairul Akmaliah Adham, Malaysia, Mohd Fuaad Said, Malaysia, Nur Atiqah Abdullah, Malaysia, Ahmad Khairy Ahmad Domil, Malaysia

Islamic Law Impact on the Adoption of Full Automated Banking Services
Badrea AL Oraini, UK

Islamic Marketing - Developing a Framework
Prof. Dr. ABM Shahidul Islam, Bangladesh

Islamic and Christian Understanding of Fundamental Rights as Constitutive Values
Jaanika Erne, Estonia

Moderated by Dr. Tooraj Sadeghi

4.00 – 4.30

Refreshments and prayer break

4.30 – 5.30


A Practitioner’s View on Islamic Business Conduct
Sheikh Khalfan Muhammed, Oman

Psychology of the Young Muslim Consumer
Khalaf Nassar Al-Heeti, UAE

Customer Lifetime and after Lifetime Value Calculations from an Iranian Perspective
Professor Svend Hollensen, UK

Understanding Yuppie Muslims as Consumers!
Abdulla A. Salaam, Oman

Moderated by Prof. Ingo Forstenlechner




Gala Dinner in the Palm Garden



Tuesday 22nd March 2011

9.00 – 10.15

PLENARY 4 – The Islamic Organization

The Islamic Learning Organization
Prof. David Weir, UK

Branding Islamic Higher Education Institutes: Empirical study on the Middle East
Dr. Maha Mourad, Egypt, Prof. Hatem El Karanshawy, Egypt

Business-to-Business Relationships in Islamic Markets: How can HR add value?
Dr Liza Howe-Walsh, UK, Sarah Turnbull, UK, Prof. Charlotte Rayner, UK, Yahya Alamari, UK

Natural Markets Segments - Religion and Identity: The Case of “Zongos” in Ghana
Paul Sergius Koku, USA

Moderated by Prof. David Graf

10.15 – 11.15

PLENARY 5 – The Role of the Dominant Coalition In Islamic Higher Education Marketing Strategy
Dr. Esther Mulnix, USA, Dr. Michael William Mulnix, USA, Dr. Park Beede, Australia, Dr. Peter Heath, UAE, Dr. Mohamad Al-Sakka, USA

Moderated by Prof. Mohammad Madi

11.15 – 11.35

Refreshment break

11.35 – 12.45

Creek C

Al Daffa

Al Shira



Which Factors and Constructs Influence the Iranian Muslim Women’s Fashion Market?
Shahrzad Chitsaz, Iran

The Concept of Luxury Goods from an Islamic Perspective
Cedomir Nestorovic, France

Deciphering Self and Identity through the Consumption of Make-up
Juliana A. French, Malaysia, Christina C.K. Lee, Malaysia

The Impact of Culture on Luxury Consumption Behaviour Among Iranian Consumers
Bahar Teimourpour, Iran, Dr. Kambiz Heidarzadeh Hanzaee, Iran

Moderated by Prof. Cedomir Nestorovic

Investigation of the Effects of Product Design Based on the Hedonic Benefits and Utilitarian Benefits on Consumer's Post Consumption Emotions and Purchase Intention
Mahvin Baghi, Iran
Immigrants’ Value

Differences and Similarities: A home versus host comparison
Ms. Hatice Kizgin, Netherlands

Giving Behaviours in Indonesia: Patterns and marketing consequences
Rahmatina A. Kasri, Indonesia

Predicting Muslim Consumer Intention to use the Full Automated Technologies
Badrea Al Oraini, UK

Islamic Marketing in Europe: Three Case Studies: England, France and Germany
Mohammed Ibahrine, UAE

Moderated by Dr. Hayat, M. Awan

Video gaming and Islam: an Exploratory look at Muslim Gamers
Dr. Donelda S. McKechnie, UAE, Faris Al Hammadi, UAE

Exploring the Impact of Internal Branding on Brand Supporting Behaviours of Employees Regarding Customer Attraction in Islamic Banking
Dr. Habibollah Javanmard, Iran, Zahra Mohajeri, Iran

Developing an Islamic principles-based marketing model (3T)
Fatemeh Eidi, Iran, Hamid Reza Vazirzanjani, Iran, Mirza Hassan Hosseini, Iran

Al Ain Wildlife Park & Resort: An exploratory look at visitor interest
Dr. Donelda S. McKechnie, UAE, Lina Jamal Alqudah, UAE

Moderated by Dr. M Yunus Ali

Attitudes Towards Holy Feast and New Year Celebration and Effects on Consumption in Turkey: Urban Vs. suburban areas
Dr. Sumeyra Duman Kurt, Turkey

Young Indian Muslim Consumers: An escalating trend of potential
Dr. Rajasekhara Mouly Potluri, India, Anand Kumar, India

Spiritual Leadership as a Performance-Enhancing Tool in the Modern Firm:A comparison of the Islamic leadership model and the servant leadership model
Eleftheria Egel, Monaco

The role of Customer Satisfaction Modeling (CSM) in Product Planning
Dr. Tooraj Sadeghi, Iran, Sahel Farokhian, Iran

Moderated by Prof. Dr. ABM Shahidul Islam

12.45 – 2.00


2.00 – 3.30

Creek C

Al Daffa

Al Shira


Attitude of People toward Islamic banking in Austria
Dr. M.N.Mohsin, Austria
The Image of Islamic Banks: Ideal vs. Reality
Dr. Ahmed Beloucif, UK, Dr. Jaafar Almahy, Bahrain

Shocks and Volatility Spillover among the GCC Stock Markets With Impact On Markets of Developed Countries: Using A Multivariate GARCH model
Ajab Freedi, Malaysia, Zaidi Isa, Malaysia, Ahmed Shamiri, Malaysia

Navigational Characteristics Effectiveness of Websites on Muslim Consumer Behaviour and Pre-Purchase Intentions
Behnaz Khodayari, Iran, Dr. Kambiz Heidarzadeh Hanzaee, Iran

Effectiveness of Waqf Property Management: A Comparative Study
Rabitah Harun, Malaysia, Norhidayah Ali, Malaysia, Zuraidah Mohamed Isa, Malaysia, Dahlia Ibrahim, Malaysia

Moderated by Dr. Donelda S. McKechnie

The Correlation Between Dimensions of Religiosity and New Product Adoption Among Various Religious Groups
Mina Movahedian Atar, Iran, Fateme Alikhan, Iran, Kambiz Heidarzadeh Hanzaee, Iran

Islamic Management and the Learning Organization: Some integrating possibilities
Aini Ahmad, UK

Employability and Marketability of the Graduates of Islamic Studies in Islamic Banking and Finance: Malaysian Experience
Dr. Saim Kayadibi, Malaysia

Presenting Insurance Electronic, Shopping Model in Islamic E-Markets
Leila Karimian, Iran, Dr. Kambiz Heidarzadeh Hanzaee, Iran

Halal Branding: A Study of Muslim Consumers Perspective
Dr. M Yunus Ali, Malaysia

Moderated by Dr. Saim Kayadibi

The role of the Islamic Work Ethic in the Promotion of Organizational Citizenship Behavior in the Jordanian Press Organizations (Arabic)
Dr. Khaled Alhyasat, Jordan,

Ethics of Muslim Traders (Arabic)
Dr. Jabr Mohamad, Jordan

Debit Cardholder’s Expectations and Preferences toward Islamic Banking System in Iran (An Empirical Study on Three Iranian Islamic Private Banks)
Hiva Fotoohi, Iran, Farhad Sadeh, Iran, Dr. Alireza Miremadi, Iran

The Effect of National Culture on Information Flow within Takaful Industry
Mr. Salman Alajmi, UK

Impact of Perceived Interest in Promotions on Price Image Formation: The moderating role of the shopping experience
Dr. Rim Ben Amara, France,
Néji Bouslama, France

Moderated by Salman Alajmi

3.30 – 4.15

Closing statements

Journal of Islamic Marketing Special Issue
Dr. Baker Alserhan

Global Islamic Marketing Conference 2012
Dr. Baker Alserhan, Conference Co-Chair

Best Paper Awards
Martin Fojt, Chairman, Emerald Group Publishing Ltd

Thank you
Prof. David Graf, Dean, UAEU




Please click here to make the payment.

leftadverts - Shendrew.com

Forum Discussions


Affordable Web Design!