Publications - Books

Books included in this section are authored or coauthored by IIMA members, or suggested by them. Ideally only books related to Islamic Marketing will be added. Some exceptions might be allowed, by agreement with the authors. Currently the list includes:

  • The Principles of Islamic Marketing
  • Handbook of Islamic Marketing
  • Marketing in the Emerging Markets of Islamic Countries
  • Marketing Islamico
  • New Media and Neo-Islamism- New Media's Impact on the Political Culture in the Islamic World
  • Islamic Branding and Marketing: Creating A Global Islamic Business
  • Muslim Societies in the Age of Mass Consumption
  • The Halal Frontier: Muslim Consumers in a Globalized Market


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