9th Global Islamic Marketing Conference

'Islamic Marketing – The New Frontiers

Conference languages: English, Arabic, Turkish, French | Tunisia, April 25-27, 2018 

Submit your paper here: GIMAC9 Submission

"There is no doubt that one of the worst kept secrets of the global world of business is the increasing economic power of Islam" Professor David Weir


The International Islamic Marketing Association (IIMA) in cooperation with Université de Tunis EL Manar  and, following the last eight successful conferences organized by IIMA in Dubai 2011, Abu Dhabi 2012, Cairo 2012, and Istanbul 2013, Kuala Lumpur 2014, Istanbul 2015, Casablanca 2016, and Alanya 2017, we are pleased to announce that the 9th Global Islamic Marketing Conference (GIMAC9) will be held on April 25-26, 2018 in Tunis, where it will gather academics, researchers, businesses, governments, and NGOs from all continents.  

This time, a special focus will be on defining and developing Islamic Marketing as a field and as a concept.  Delving into what it should contain and what it should pursue.  There has been significant interest in the field since the first conference was launched in 2011 and this momentum is rising year on year.  Just in the last few years there have been articles in many of the very top marketing journals on Islamic Marketing such as JBR, J of Macromarketing, J of Bus Ethics, EJM, Marketing Theory, Tourism Management, Journal of Business Research, amongst others.  This is a field with enormous potential, in terms of the economic value of the market, but more importantly in terms of what it can offer as a foil to current market imperfections and irregularities. 

As always a very wide range of papers relating to Muslim consumers, Muslim markets, Halal interests and also comparative issues are welcome.

Conference Topics

Islamic marketing, Islamic branding, Muslim consumers, Commercializing Islam, Islamic marketing mix, Islamic business ethics | Social responsibility, Halal market, Islamic hospitality and tourism, Islamic logistics, Islamic e-market, Islamic law and marketing practices, Trade with Islamic markets, Islamic media, digital content, and communications, Islamic retail, Islamic fashion and clothing, Islamic pharmaceuticals, cosmetics and toiletry, Traditional and herbal medicines and therapy, Prophetic medicines and therapy,  Kosher/ Jewish business Studies, Christian business studies, Vegetarian consumer/ market studies, Ethnic consumer/ market studies, Green/ environmental Marketing, Interfaith Dialogue, Asian Islamic Studies, Islamic finance | Accounting, Zakat Management, Waqf, Islamic Insurance and Takaful, Islam and business, Islamic HR, Islamic management and leadership, Islamic and Social entrepreneurship, Emerging Islamic Markets, Social Innovation and Islamic Marketing, Islamic economics, Islamic business education, and Research methods by Muslim scholars

Website: www.gimac.org   | Pictures from previous GIMACs (Flickr): Click here | Intl Journal of Islamic Marketing & Branding: Click here


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