3rd Global Islamic Marketing Conference

3rd Global Islamic Marketing Conference: Africa Rises

Submission Deadline: October 18th 2012

Cairo, Egypt - Decmber 17 - 18, 2012
Conference languages: English and Arabic

Following on from the last two successful conferences organized by the International Islamic Marketing Association and held in 2011 in Dubai and 2012 in Abu Dhabi, we are pleased to announce that the 3rd Global Islamic Marketing Conference (GIMC3) will be held in Egypt. The 3rd conference will be held on December 17 and 18, 2012 in the beautiful city of Cairo and it is intended to gather academics, researchers, and businesses from all continents.

Since its inception, this annual conference has been the leading conference on Islamic marketing where world thought leaders meet and shape the future. This year’s conference will build on and extend the successes of the previous events and strengthen its position as the sole destination for the businesses and academics interested in Islamic Marketing including managers, policy makers, and practitioners.


1- International Islamic Marketing Award.  All complete papers will be considered for the prestigious Islamic Marketing Award. Winners will receive their awards at the closing ceremony.

  • 1st   Best Paper Research Award: 500 USD      
  • 2nd  Best Paper Research Award: 500 USD       
  • 3rd  Best Paper Research Award: 500 USD       
  • 1st Best Student Paper Research Award: 500 USD
  • 2nd Best Student Paper Research Award: 500 USD

 2- Publications in International Journals. Outstanding papers will be published in special issues of outstanding and internationally recognized journals. The 2nd Global Islamic Marketing Conference held in January 2012 had more than 30 papers published in five leading international journals. We undertake to publish at least the same number from the 3rd Global Islamic Marketing Conference. The journals that participated in 2012 were Marketing Theory, Intl Journal of Social Entrepreneurship and Innovation, Management Research Review, Journal of Developmental Entrepreneurship, and the African Journal of Business and Economic Research.

 3. One years free membership to the International Islamic Marketing Association (www.iima.org).

4. Networking. An extraordinary opportunity to meet the most influential scholars and researchers in the field of Islamic Marketing.

5. Above all, help create better markets, put the ethics back into business.

Arabic Language

There will be special tracks for papers submitted in the Arabic language.


Conference Tracks

This conference invites papers and special session proposals that contribute to a better understanding of the Islamic marketing context from both theoretical and empirical perspectives. Topics include, but are not limited to, Islamic marketing, Islamic business, and Islamic economics. A more detailed list of the topics is shown below.

Islamic Marketing Papers

Comparative Marketing Papers

Islamic marketing

Islamic branding

Muslim consumers

Commercializing Islam

Islamic marketing mix

Islamic business ethics

Halal market

Islamic hospitality and  tourism

Islamic logistics

Islamic e-market

Islamic law and marketing practices

Trade with Islamic markets

Islamic media and communications

Islamic retail

Islamic fashion and clothing

Islamic pharmaceuticals, cosmetics and toiletry

Kosher/ Jewish business Studies

Christian business studies

Vegetarian consumer/ market studies

Ethnic consumer/ market studies

Green/ environmental Marketing

General Papers on Islam, Business, and the Middle East

African Islamic Studies

Islamic finance

Islam and business

Islamic HR

Islamic management and leadership

Islamic entrepreneurship

Social Entrepreneurship in Emerging Islamic Markets

Social Innovation and Islamic Marketing

Islamic economics

Islamic business education

 Guidelines for submitting manuscripts and special session proposals 

All abstracts, papers, and special session proposals should follow the guidelines at the end of this document. Generally, papers should not exceed 20 pages in total length including all exhibits and references. On the cover, be sure to include the title of the paper, names and affiliations of each author and complete contact information for the corresponding author (surface mail address, e-mail address, fax, and phone number).

All manuscripts will be reviewed by a dedicated conference review committee. Upon acceptance, the author(s) agree to: (a) return the manuscript in correct format in a timely fashion to the conference coordinator; and (b) have at least one author appear at the conference to present the paper. Any accepted manuscripts not presented at the conference will not be published in the proceedings.

Special session/panel proposals should be submitted by e-mail as attached “word.doc” files to Dr Daphne Halkias, the Chair of the Scientific Committee or the Conference Chair, Dr Baker A. Alserhan. They should contain a 100-word bio of each speaker, a one-page description of the session, and a one-page description of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality will be accepted for presentation. 


Corporate rate: $800

Academics and employees: $400

Students: $250

Groups: 5 or more receive a 20% discount

IIMA members and attendees of GIMC1 (Dubai) or GIMC2 (Abu Dhabi) receive a 20% discount.

The deadline for submission of papers is October 15, 2012. For further information please contact the Conference Chair – Dr Baker A. Alserhan or the Chair of the Scientific Committee - Dr. Daphne Halkias. We also strongly encourage delegates to contact their country chairs for assistance and guidance on how to participate in the conference. The following is a list of the conference committee comprising the country chairs

Conference Committee

Conference Chair: Dr. Baker Ahmad Alserhan.  baker.alserhan@uaeu.ac.ae

Chair of the Scientific Committee: Dr. Daphne Halkias. daphne_halkias@yahoo.com

Member of the Scientific Committee: Prof. Christian Michael Adendorff - Nelson Mandella Metropole University Business School, 

Country chairs

Indonesia, Malaysia, and BruneiDr. Tono Saksono. tsaksono@uthm.edu.my

Turkey: Dr. Ozlem Sandikci. sandikci@gmail.com

Turkey. Dr. Mumin Dayan. Mdayan@uaeu.ac.ae

Egypt. Dr. Dalia Farrag. dfarrag@gmail.com

Egypt. Dr. Hamed Shamma. shamma@aucegypt.edu

PolandDr. Matuesz Bonca. mbonca@1to1.com

Canada. Hira Javed. hirajaved10@gmail.com

Pakistan. Khurram Bukhari. khurambukhari@bzu.edu.pk

Australia & New Zealand. Aisha & Zakaria Boulanouar. aisha.boulanouar@otago.ac.nz


To read what they said about the 2nd Global Islamic Marketing Conference, Abu Dhabi, January 2012? Click here


Please click here to make the payment.

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